Social Media has become more than just another pastime. When used effectively: it can kickstart a company, revitalize a brand, and act as a vital channel in business to business and business to consumer relations.

Social Media encompasses:

Overseeing the weekly and monthly social metrics such as growth, engagement, amplification and leads across owned channels to guide and optimize overall platform strategy.
Conceptualizing, writing, editing, designing and distributing all media content.
Launching podcasts, YouTube shows, and other entertainment products through a social platform.
Providing asset specs, hosting briefing meetings and acting as a key tactical liaison to outside or in-house creatives.
Audit and ensure appropriate social tools are being utilized.
Establishing flexible timelines and clear client deliverables.
Acting as a resource for in-house social media ecosystems, sometimes including multiple clients and brands spreading across several industries.

Social media humanizes your brand and introduces your brand as a prominent thought leader.
Growing your brand works hand in hand with generating leads, website traffic, boosting sales, and can lead to future influencer partnerships.
Communication platforms provide you with direct oversight to your reputation management and crisis communication. Having someone steering your social media ship will allow you predictability on upcoming concerns or potential hurdles.
A social media manager removes the tediousness in responding to customer service concerns, and handles all customer support through digital platforms.
An effective media manager takes information gained from the analytics on your platform and generates audience insight, sentiment around your brand, competitive analysis and successful ROI.

Example of a Social Playbook PowerPoint & Best Practice Analysis.